The What, When, and Why of Test Automation

/ by Ragavan Balasubramaniam


Daniel Park is Head of Digital Experience for a large enterprise. Among his many ongoing projects, he has recently been tasked to launch a “mission-critical” venture that has the promise to change the way the organization interacts with their customers. However, before Daniel can begin, he needs to choose which vendor to partner with.

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PRO-Gamification: The Future of Retail Experience

/ by Mahmood Qasmi


Brandy, a Generation-Z consumer, comes across an Instagram “like” by her friend for a featured dress. She likes the garment and is interested in purchasing it in a different colour. She decides to go online and compare prices, and while browsing, she is prompted to download the retailers’ app, which would result in a 10% discount off her first purchase. However, after comparing prices, downloading the app, and moving the dress into her “shopping cart,” she abandons her purchase thinking the dress isn’t the one for her.

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Technologies Come and Go but Experiences Last a Lifetime

/ by Jahan Ali


I love technology; so much so, that I have made a career out of it. I see its potential, and I see it as the answer to many questions and problems that we as a society face. Technology is not meant to complicate our life; rather simplify it, streamline it, and enable us to do more. And it is these experiences with technology that are at the forefront of the consumer's mind, not the complicated mechanisms behind it. It was Steve Matyas, CEO, Staples Canada, who once said “the customer doesn’t care what happens in the background,” and he couldn’t have been more right. Experiences define a brand; not products, services, or the technology that powers them.

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Voice Assistants: Raising Expectations by Empowering the Customer

/ by Mudassar Malik


Voice command technology has mostly been used in smartphones and computers in recent years, but today it’s becoming increasingly common for voice assistants to be incorporated into virtual and home assistant devices, consumer products, appliances, customer service offerings, e-commerce, and more. In fact, as the technologies required to operate voice assistants continue to improve, so too will it become increasingly common for consumers to expect this level of interaction from the brands they support. Most of us are already using voice commands on their smartphones, and it’s expected that this technology will be installed on over 7.5 billion devices by the year 2021. At the 2018 CES event in Las Vegas, there were numerous new prototypes and products that integrated voice assistant technology, proving that this trend is sticking around for good.

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Agile or Waterfall: Which Approach Is Right For You? 

/ by Mohammad Siddiqui

Depending on which study you read, you’ll find failure rates for large IT projects range anywhere from 30 to 90 percent. Whatever the number, it is an astonishing figure considering the strategic importance of many IT initiatives in today’s world. Which begs the question - how can you improve project management and create a scalable framework by utilizing the best attributes of the Agile and Waterfall methodologies?

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From Self-Driving Cars to Self-Driving Networks: Rise of AI in Telecom

/ by Sachin Mahajan

Unless you have been hiding under a rock, the odds are that you have heard about the fascinating world of AI and the transformational impact it is going to have on our lives. Certain parts of the euphoria remind us of the dot-com bubble from the ‘90s – when the technology hype hit its peak. There seems to be intense excitement at all levels, from CEOs and analysts to grassroots developers; all are expecting AI to not only dramatically change our lives but the world. Well, we really can’t blame them, given all the excitement created by the billions of dollars being invested in this domain. With all the stars perfectly aligned, perhaps it is best to “peel the onion” a little bit in hopes of gaining a better understanding of what AI really is, why now and why all the hype, and how can it dramatically change the Telecom Industry landscape, in particular.

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A Brand Designed, Developed, and Integrated in Canada

/ by Hussain Qureshi

What makes an idea powerful? Simple. Ideas are powerful because they are living things, which have an ability to not only evolve and change but change the lives of those around it. mobileLIVE started as an idea, one that continues to evolve each and every day, but remains true to its vision of being a “Canadian Centre-of-Excellence” at the forefront of development and testing services.

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Is AR and VR a game-changer for the real-estate industry?

/ by Mahmood Qasmi

It has been more than four weeks since the “FOR SALE” sign has been up on a house I drive by on my way to work. The house is in a well-known suburb within the western region of the Greater Toronto Area (GTA) where properties have been sold rather quickly in the past. It is priced on par with current market rates and does not suffer from any defects or design flaws. So why has it not been sold yet?

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6 reasons why you should be adopting a DevOps culture in 2018

/ by Jahan Ali

Digitization is sweeping across many industries, creating an unparalleled demand for companies to innovate, experiment and deliver capabilities faster. Increasing speed and agility isn’t just a desire—it’s imperative for survival. You need to adopt a more flexible and efficient approach to software delivery—one that eliminates the barriers and exploits the dependencies between development and operations. And for that, you can adopt a DevOps culture.

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Evolving customer behaviours and expectations

/ by Mudassar Malik

Pursuit of optimal customer experience is driving digital transformation initiatives across all industries because technology is allowing customers to be in direct control of their interactions with us. From the ease of multi-channel digital connectivity to immediacy in service, customers expect frictionless and hyper-personalized experiences that embody simplicity, Do-it-Yourself, and social. Likes of Amazon, Apple, Google, and Facebook are also not making it any easier by setting standards that customers expect every business to match.

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