Brandy, a Generation-Z consumer, comes across an Instagram “like” by her friend for a featured dress. She likes the garment and is interested in purchasing it in a different colour. She decides to go online and compare prices, and while browsing, she is prompted to download the retailers’ app, which would result in a 10% discount off her first purchase. However, after comparing prices, downloading the app, and moving the dress into her “shopping cart,” she abandons her purchase thinking the dress isn’t the one for her.
I love technology; so much so, that I have made a career out of it. I see its potential, and I see it as the answer to many questions and problems that we as a society face. Technology is not meant to complicate our life; rather simplify it, streamline it, and enable us to do more. And it is these experiences with technology that are at the forefront of the consumer's mind, not the complicated mechanisms behind it. It was Steve Matyas, CEO, Staples Canada, who once said “the customer doesn’t care what happens in the background,” and he couldn’t have been more right. Experiences define a brand; not products, services, or the technology that powers them.
Voice command technology has mostly been used in smartphones and computers in recent years, but today it’s becoming increasingly common for voice assistants to be incorporated into virtual and home assistant devices, consumer products, appliances, customer service offerings, e-commerce, and more. In fact, as the technologies required to operate voice assistants continue to improve, so too will it become increasingly common for consumers to expect this level of interaction from the brands they support. Most of us are already using voice commands on their smartphones, and it’s expected that this technology will be installed on over 7.5 billion devices by the year 2021. At the 2018 CES event in Las Vegas, there were numerous new prototypes and products that integrated voice assistant technology, proving that this trend is sticking around for good.
Depending on which study you read, you’ll find failure rates for large IT projects range anywhere from 30 to 90 percent. Whatever the number, it is an astonishing figure considering the strategic importance of many IT initiatives in today’s world. Which begs the question - how can you improve project management and create a scalable framework by utilizing the best attributes of the Agile and Waterfall methodologies?
Unless you have been hiding under a rock, the odds are that you have heard about the fascinating world of AI and the transformational impact it is going to have on our lives. Certain parts of the euphoria remind us of the dot-com bubble from the ‘90s – when the technology hype hit its peak. There seems to be intense excitement at all levels, from CEOs and analysts to grassroots developers; all are expecting AI to not only dramatically change our lives but the world. Well, we really can’t blame them, given all the excitement created by the billions of dollars being invested in this domain. With all the stars perfectly aligned, perhaps it is best to “peel the onion” a little bit in hopes of gaining a better understanding of what AI really is, why now and why all the hype, and how can it dramatically change the Telecom Industry landscape, in particular.
It has been more than four weeks since the “FOR SALE” sign has been up on a house I drive by on my way to work. The house is in a well-known suburb within the western region of the Greater Toronto Area (GTA) where properties have been sold rather quickly in the past. It is priced on par with current market rates and does not suffer from any defects or design flaws. So why has it not been sold yet?
Pursuit of optimal customer experience is driving digital transformation initiatives across all industries because technology is allowing customers to be in direct control of their interactions with us. From the ease of multi-channel digital connectivity to immediacy in service, customers expect frictionless and hyper-personalized experiences that embody simplicity, Do-it-Yourself, and social. Likes of Amazon, Apple, Google, and Facebook are also not making it any easier by setting standards that customers expect every business to match.
His name is David…not Tom, not John, and definitely not Donald! He is in his early forties, a technophile, practical in nature, and employed as a Senior Manager. He enjoys buying new gadgets, but being a homebody doesn’t eat out, nor travel for vacations. Yet, his shopping app kept sending him options on where to dine out today and where to take his next vacation.
All good things come to an end. 2014 was the first year when the total global revenue of Telcos had a marginally negative growth. Was it the beginning of the end? Will Telcos, the way we know them, not last? My answer is a resounding yes, but their fate hinges on the extent of Digital Transformation they undertake; here is why:
The more enriched an experience, the more dopamine is released into our brain and more profound is the interactivity associated with it. The feel-good factor or the user experience (UX) of any product, platform or service is the quintessential key to deliver a prolonged and definitive image of the brand in the mind of the customer. But how we create that indelible mark in the user’s mind or what technological advancements will lead to enhance the effect, undoubtedly needs our attention as we progress towards the UX of tomorrow. Can artificial intelligence led Chatbots distinctly be the buddies in changing the future of UX?