Words can be funny; more specifically, how the same word can have incredibly different meanings for different people. Take the word scrum for example. For 95% of the population, that word either elicits thoughts of people in jerseys all huddled together about to restart a game, or holds no meaning at all. However, when you change the ‘s’ to a capital, to us, the word Scrum takes on a whole new meaning.
Socrates was an ardent critic of the written word and his most famous pupil Plato once wrote that “If men learn this, it will implant forgetfulness in their souls; they will cease to exercise memory because they rely on that which is written.”
Daniel Park is Head of Digital Experience for a large enterprise. Among his many ongoing projects, he has recently been tasked to launch a “mission-critical” venture that has the promise to change the way the organization interacts with their customers. However, before Daniel can begin, he needs to choose which vendor to partner with.